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How to Save Money on Color Printing & Copying

August 31, 2016 Leave a comment

3 Tier Color

Color copying and printing can be a very large expenditure for many companies worldwide today.

The Gartner Group reports that companies spend between 1-3% of total annual revenues on printing.

So if your company’s revenue is $20 million per year your spending between $200,000.00 and $600,000.00 on print output. That’s a lot of money.

Working in the industry myself I suspect that that many companies are over the 3% mark.

Whichever way you slice it, it’s a big expense.

Furthermore, the cost of printing a color page is typically around 10 times the cost of a black page.

For example you may spend a penny to print a black page but 10 cents to print color. The ratio can vary slightly but suffice it to say that color printing can be a real drag on your organizations bottom line.

Over the years I’ve had many customer tell me that they wish there was a better way to do color printing. A way that they could lower the cost of color printing without having to block employees from using color.

In my experience telling employees to print less color just doesn’t work. For many organizations it’s just not an option because color printing is necessary.

Proposals, presentations, brochures, drawings and graphic artwork are things that companies just have to print.

Over the last few decades there has been few technological advances that would allow companies to save on the expense of color printing.

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Until now.

Kyocera has developed technology for their multi-function copiers and desktop printers that finally allows companies to pay for the amount of color that is printed on the page as opposed to paying a flat rate for all color prints no matter how much color is put on a page.

It’s called 3 Tier Color Pricing and it’s only available on Kyocera copiers and printers.

As the name implies there are 3 tiers of color pricing depending on how much color is used.

Tier 1- Simple Color (Low Color Coverage)–  An example of tier 1 would be a document that is all black except for a color company logo or letterhead.

Tier 2- Business Color (Medium Color Coverage)– A report that is mainly black text but has a few color charts or graphs.

Tier 3- Creative Color (High Color Coverage)– Pages that are printed with a lot of color like a brochure or product collateral.

This is a very big deal. By replacing existing color copiers and printers to Kyocera equipment your company can potentially send thousands of dollars to your companies bottom line.

To take the mystery out of how much you can save by switching you can send samples of color documents that you print regularly to your local Kyocera Direct sales representative (for example, me) and they can run them through a Kyocera copier or printer in order to tell you which tier your documents fall in and how much that print would cost you.

No matter how much color your organization prints you can save money. Sometimes significant money.

If you’d like to find out more or test your documents just call me directly or fill out the simple form below. Contact me, Ed Worthington, directly at 443-570-0414.

My company provides Kyocera copier and printer sales and service in Maryland, Washington DC, Delware and Northern Virginia. If you’re not located in one of those areas contact me anyway and I’ll point you to a Kyocera contact in your area anywhere in the United States.

Why not take a minute to do it now? The savings could be considerable.

Thanks for reading and have a great day!

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