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How to Save Money on Color Printing & Copying

August 31, 2016 Leave a comment

3 Tier Color

Color copying and printing can be a very large expenditure for many companies worldwide today.

The Gartner Group reports that companies spend between 1-3% of total annual revenues on printing.

So if your company’s revenue is $20 million per year your spending between $200,000.00 and $600,000.00 on print output. That’s a lot of money.

Working in the industry myself I suspect that that many companies are over the 3% mark.

Whichever way you slice it, it’s a big expense.

Furthermore, the cost of printing a color page is typically around 10 times the cost of a black page.

For example you may spend a penny to print a black page but 10 cents to print color. The ratio can vary slightly but suffice it to say that color printing can be a real drag on your organizations bottom line.

Over the years I’ve had many customer tell me that they wish there was a better way to do color printing. A way that they could lower the cost of color printing without having to block employees from using color.

In my experience telling employees to print less color just doesn’t work. For many organizations it’s just not an option because color printing is necessary.

Proposals, presentations, brochures, drawings and graphic artwork are things that companies just have to print.

Over the last few decades there has been few technological advances that would allow companies to save on the expense of color printing.

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Until now.

Kyocera has developed technology for their multi-function copiers and desktop printers that finally allows companies to pay for the amount of color that is printed on the page as opposed to paying a flat rate for all color prints no matter how much color is put on a page.

It’s called 3 Tier Color Pricing and it’s only available on Kyocera copiers and printers.

As the name implies there are 3 tiers of color pricing depending on how much color is used.

Tier 1- Simple Color (Low Color Coverage)–  An example of tier 1 would be a document that is all black except for a color company logo or letterhead.

Tier 2- Business Color (Medium Color Coverage)– A report that is mainly black text but has a few color charts or graphs.

Tier 3- Creative Color (High Color Coverage)– Pages that are printed with a lot of color like a brochure or product collateral.

This is a very big deal. By replacing existing color copiers and printers to Kyocera equipment your company can potentially send thousands of dollars to your companies bottom line.

To take the mystery out of how much you can save by switching you can send samples of color documents that you print regularly to your local Kyocera Direct sales representative (for example, me) and they can run them through a Kyocera copier or printer in order to tell you which tier your documents fall in and how much that print would cost you.

No matter how much color your organization prints you can save money. Sometimes significant money.

If you’d like to find out more or test your documents just call me directly or fill out the simple form below. Contact me, Ed Worthington, directly at 443-570-0414.

My company provides Kyocera copier and printer sales and service in Maryland, Washington DC, Delware and Northern Virginia. If you’re not located in one of those areas contact me anyway and I’ll point you to a Kyocera contact in your area anywhere in the United States.

Why not take a minute to do it now? The savings could be considerable.

Thanks for reading and have a great day!

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A Little Know Secret to Saving Big Money on Your Next Copier Purchase or Lease

business man holding money

With today’s business climate being so uncertain many business owners and executives have become highly price sensitive when it comes to making purchases for their company.

I’ve been in sales and marketing for over 20 years in the Baltimore, Maryland and Washington DC Meto area during that time I’ve observed the level of price awareness rise each year.

I think I can safely assume that the same is true all over the United States and even overseas.

I can remember a time in the early 2000’s when a purchase of a few thousand dollars could be made relatively quickly, in 1 meeting, by a single decision maker who sometimes didn’t even get more than one quote from prospective vendors.

Now, that same purchase of a few thousand dollars requires multiple decision makers, several meetings and multiple price quotes from different competing vendors.

Obviously, things have changed.

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Business owners and executives are looking at business expenditures, especially larger ones, much more closely due to the economic pressure we all feel.

One of the larger single expenditures for most companies is the purchase or leasing of copying and printing equipment.

Although many companies have initiatives to reduce paper, businesses in America still spend considerable amounts of money for the ability to copy and print documents.

If there was a way to reduce that cost you’d probably want to know about it right? Well there is!

If your organization never or rarely prints or copies 11″ x 17″ (ledger)  paper I have good news for you.

In the copier/multi-function printer world there is a way of classifying these machines.

The distinction is made by how large of  a sheet of paper the machine can print or copy on.

There are 2 classes and they go by the names A3 and A4. I won’t get into why they are named this way in this post but just know that there are 2 major classes.

To keep it simple an A3 machine can print and copy on to 11″ x 17″ (ledger) paper. In some cases they can even print up to 12″ x 48″ banners.

An A4 copier/multi-function printer is limited to printing letter (8 1/2″ x 11″) sized paper and legal (8 1/2 ” x 14″ ) sized documents.

As you may have guessed an A4 machine costs less because it doesn’t contain the components that are needed to print larger pieces of paper.

Years ago an A4 machines were typically only printers, usually desktop style, and A3 machines were copiers.

Over the last 5 or so years there has been a trend among copier and printer manufacturers where they have begun adding copying, scanning and faxing capabilities to their A4 model printers.

The result is a multi-function printer that does everything print,, copy, scan & fax) an A3 device does but for significantly less cost.

So if you are in the market for a new multi-function printer and don’t need to prints 11″ x 17″ documents ask your copier vendor and a few others to quote you on an A4 device as well so you can compare the two.

If your organization does occasionally need to print ledger sized documents keep in mind that you can always outsource that printing to a local printer who will happily take care of it for you.

So now I’m going to board up the doors and windows of my house because I’m sure I just ticked off a lot of copier sales guys by telling you this information.

Basically they’re going to make less money because of me.

Hopefully upon further reflection they’ll realize that although they are going to make less money they have most likely created a long term customer who is grateful  (and therefore more loyal) that the rep told them the truth even though it cost him or her commission dollars.

One last point.

Some people in my industry may make the point that an A4 machine cannot handle large copy and print volumes like an A3 can.

I don’t believe there is much validity to this point unless you are truly copying and printing large volumes of paper per month.

Even in that case, these machines are very reliable.

My best advice is to check the manufactures specifications for the device your considering use that as your guide.

I hope this helps.

As always, if you have any questions feel free to email me or simply give me a call.

If you’re in the market for a new copier, printer, document management software or IT services and you’re located in Baltimore, Maryland, Washington DC or Northern Virginia please allow me to provide you with a quote.

If you’re not in one of those areas and need quote please contact me anyway. I have a network of qualified, screened copier dealership in all 50 states, Australia, Canada and South Africa.

Thanks and have a fun day!!

443-570-0414 (cell)  edworthington@outlook.com

 

Have a fun day!!


Ed